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• Is Rolex better than Omega

Let’s focus on Rolex

Rolex on paper is actually a much younger company than Omega. Super Clone Rolex was officially founded in 1920. Early on, Rolex attained some pretty impressive achievements because in 1926, only six years after they were officially founded, Rolex created the proprietary waterproofing system that is the Oyster case with the threaded crown, making Rolex one of the first companies to ever use a threaded crown. Sure, all that really cool technology is impressive, but the best thing Rolex ever did for their company early on was creating a product line and not deviate from it. We’re going to have to forget that the Cellini series was ever a thing because they made way too many of them, kind of what Omega made, and Cellini never was very popular or wasn’t very prominent so we “forget” Rolex Cellini.

For the most part, consistency is key, and Rolex knew that and ever since the 1920s. they’ve created a catalog and they’ve been very stubborn and very rigid and they have not deviated from their products and the consumer base has rewarded them for it.

Nowadays, people complain that Rolex is scared of trying new things, they’re not risky enough, they don’t want to deviate from their catalog, but Rolex is doing this deliberately. They know that this fosters effective communication with their consumer base, people know what they’re getting when they get a Rolex, but most importantly people have a very clear image of what a Rolex is and people know immediately what they want and that’s invaluable to Rolex. Rolex wants that!

So this effective communication, the stubborn rigidity to their catalog, the confidence that their consumer base has with Rolex, all this has allowed them to expand and have the hugest brand equity out of any watch company ever.

Finally the last positive about Rolex is that they’re not controlled by any larger watch company. Rolex is controlled by a family trust technically, so no one really calls the shot except for Rolex, and this is in contrast to Omega.

Let’s take a look at Omega

Omega on paper is a much older company than Rolex, officially founded in 1848. We will start with the fact that Omega has made way too many watches throughout the years. They started in 1800s and they’ve been just churning out reference numbers ever since, having really obscure, random and confusing reference numbers. The unfortunate thing for them is that this is the exact opposite of what Rolex has done for their company.

Again, people criticize Rolex for not being risky enough and not deviating from their main catalogue, but Omega deviates from their catalog all the time and no one really knows a lot about their different watches. People know about the Speedmaster, Seamaster, maybe people know about the Railmaster, but not really.. But because all the obscure reference numbers, people missed some really cool watches throughout the years. To recap, a whole lot of reference numbers. a whole lot of variations a whole lot of movements.. It doesn’t do well for Omega.

• Omega Railmaster Limited Edition Ref. 220.10.38.20.01.002

Another big difference between Omega and Rolex is that Omega is controlled by Swatch group, and that means Swatch group can control what movements Omega uses, they can control where Omega is allowed to go or not, like for example Omega is not allowed to go to Baselworld, and that’s not good for Omega.

While all these heavy hitters like Rolex, Panerai, Vacheron, and some really high-level companies are showing off their new watches, Omega is not even allowed to be spoken about, because they just won’t go because Swatch group won’t let them go. This is business 101, the worst thing a brand can do for themselves is be obscure and that’s exactly what Swatch group is doing for their brands when they don’t let them show up at Baselworld. The more people see you, the more people talk about you and hopefully the more consumers you will have.

• Baselworld 2018

Another interesting thing that Omega did brandwise, is the fact that they kind of always seems to be playing catch-up with Rolex. Some older generations when they think James Bond they think Rolex. In the novels and in the movies James Bond wore either Rolex Explorer or some people say it was a Submariner. Definitely, Sean Connery wears a Rolex Submariner as James Bond but then in the books, it says that it had a numeral bezel so some people say it was an Explorer and some people say it was a Submariner. either way, it was definitely a Rolex sports watch. The younger generations will recall James Bond wearing an Omega Seamaster. We don’t state that the Clone Omega Seamaster is a Rolex wannabe, we just point the fact that the James Bond wears a Rolex before Omega.

• James Bond watches

One big plus we have to give to Replica Omega is that they subjectively have always made better coronagraphs than Rolex, the only issue is again Omega just made way too many of them. A lot of random reference numbers, random variations instead of sticking with what the customer know and make them good.

To recap Omega is an older company than Rolex but in our opinion they played it a little bit loose. They’ve made way too many reference numbers, they’ve made way too many different kinds of watches. When you think Omega you probably just think Speedmaster. They’ve deviated too much throughout the years. Looks like now they’re doing a better push into cleaning up their catalog, but unfortunately, the damage has been done brand-equity wise. The majority of people when they think of a watch, they think Rolex but they don’t necessarily think Omega, and for that reason, we think Omega is stuck playing catch-up with Rolex.

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• Rolex Sea-Dweller Ref. 126600

I think it’s probably the most interesting comparison here because this is really the next version of that. We do see some noticeable changes, from the old watch. The old Sea-Dweller is 40 millimeters in diameter, the new is 43 millimeters, so we pick up three millimeters in diameter. We still have a helium escape valve on the side, which is a trademark of the Sea-Dweller. For the first time ever, we have a Sea- Dweller with a cyclops window. So to introduce a Sea-Dweller with a cyclops, is to be honest with you quite controversial, as many things are in this watch world. And you know, the feedback has been, neither here, nor where, it’s been- some people, that love the watch and the functionality, like it, because, It is actually easier to see the date, and then the purists, of course, say a Sea-Dweller should never have a cyclops window.

• Rolex Sea-Dweller 126600

Further, we have a Sea-Dweller line written in red text, that is an homage to the very very first Sea- Dwellers called the single red Sea- Dweller, which were really just prototype watches introduced in 1967. What’s interesting, about this replica watch is, that it replaces the reference 116600, which was only around for two years. And while it seems very much the same, it’s actually a wholly different watch.

• Rolex 3235 caliber

We have the caliber Reference 3235, based on another caliber designed for a Day-Date in 2015, so now we have instead of 48-hour power reserve, we have 70 hours. We have a nickel, phosphorous caliber, completely amagnetic, and we have a Chronergy escapement, which is a much more kind of fluid transfer of energy.

• 3235 Chronergy Escapement

It is a big watch, there’s no question about it, but, it is a professional tool watch. On the bezel, of course, it’s ceramic, PVD coated in Platinum for durability. It features the Chromalight, which glows blue. Chromalight actually glows for about eight hours.

• Rolex blue Chromalight

What’s interesting, about the Sea-Dweller, and now many of the Rolex watches, that they come with these amazing bracelet expansion tools, so you can expand the bracelet without any tools, and that is just one of the two ways to expand the bracelet. If you have a diving suit, for example, this clasp here will extend the bracelet by a full 7 millimeters, and you can put it on the outside of your dive suit.

• Rolex Sea-Dweller extension clasp

This is a Super Clone watch that will not fit as daily wear for most. If you’re a bigger guy, then it makes a lot more sense. It’s really designed for people, that want a true to a watch in the truest definition of the term. The retail price is $11.350, which is approximately a thousand dollars more, than the last generation Sea-Dweller, which is $10400, so that the price increased there is time, of course, but, also I think, the upgraded movement which I think, is really a big part, of what makes Rolex so special, and the fact, that they can talk about these watches, and nobody even mentions the fact, that they have a whole new escapement. They have tons and tons of patented technology. This caliber alone has 40 new patents on it, so again this is the Reference 126600 the brand new single red Sea-Dweller in stores, right now. If you don’t want to break the bank, you can always find you Rolex clone at aaaetarolex.me.

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